PRATAAP SNACKS LIMITED

Issue Period-22SEP–26SEP, 2017                        Issue Size-51,37,770 EqShares (Rs.481.92cr)

Issue Price – Rs.930 – Rs.938 per Eq Share         Market Lot – 15 Equity Shares

Face Value – Rs 5 per Eq Share                               Listing at-BSE, NSE

COMPANY PROFILE

Incorporated in 2009, Prataap Snacksis Indore, MP based Indian Snack Food Company. Prataap Snacks sell products under the brandname “Yellow Diamond”. Company is among the top 6 Indian organized snack market.Prataap Snacks has a diversified productportfolio including traditional and western snacks. Company manufacture and sell it’s snacks under three major savory snack foodcategories:1. Extruded Snacks: Processed,reconstituted and shaped potato or cereal based snacks. This includes Puffs, Rings, Pelletsand Chulbule products2. Chips: Fried, sliced chips or crisps made from potatoes, hummus, lentils.3. Namkeen: Traditional savouryIndian snack which includes products such as moong dal, masala or fried nuts, sev and bhujia.In Fiscal 2017, revenue from ExtrudedSnacks, Chips and Namkeen represented 62.99%, 23.85%, and 12.23%, respectively.

THE OBJECT OF THE ISSUE

A. Repayment/pre-payment, in full or part, of certain borrowings availed by the Company;B. Funding capital expenditure requirements in relation to expansion and modernisation at certain of our existing manufacturing facilities;C. Investment in its Subsidiary, Pure N Sure, towards enabling the repayment/pre-payment of certain borrowings availed of by our Subsidiary;D. Marketing and brand-building activities; and E. General corporate purposes.

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